About Us  
  Sporting iD

Specialists in Sports Badges and Player Identification

We’re Sporting iD, global leaders in licensed sports branding. We deliver premium names, numbers, and sleeve badges trusted by the world's top clubs, federations, and competitions.

From our facility in Kinsale, Ireland, we serve elite partners across Europe and beyond as the sister company of Elms. Together, both Sporting iD and Elms form part of the Flexdev Group, Europe’s #1 for sports textiles.

Learn more about our products and services at the Elms website

Flexdev Group
Europe’s #1 for Sports Textiles
Sporting iD is part of the Flexdev Group, Europe’s #1 for sports textiles solutions. Encompassing leaders in Italy, Spain, France, Turkey and the United States, the Flexdev Group is making personalisation

Trusted by The biggest brands in sport

ABOUT US
ELMS AT
A Glance
GLOBAL
REACH
WHO WE
ARE
ELMS ARE A LEADER IN THE PERSONALISATION AND CUSTOMISATION OF SPORTSWEAR AND LEISUREWEAR.
OUR ETHICS
& STANDARDS

At Elms we understand the importance of our ethical standards for both our customers and employees alike. Our customers can rest assured that all efforts are made to ensure a fully compliant supply chain is in place. Our employees are our most important asset; their health and well-being are of paramount importance to us. Regular audits; both internal and external are carried out to ensure the highest standards are being adhered to.

Building a long term sustainable future is important to Elms with a clear strategy in place to constantly review how we can reduce our impact on the environment and our footprint.

OUR MISSION

CUSTOMER COMES FIRST

PETER GLEESON

Managing Director